Chief Mou Meiqing from the Quality Development Division of the Zibo Municipal Market Supervision Administration and her delegation visited Qihe for research.

On January 9, Mu Meiqing, Chief of the Quality Development Section of the Zibo Municipal Market Supervision and Administration Bureau, led a delegation to Qihe Biotech for a research visit to gain an in-depth understanding of the company's production, operations, quality management, and brand development.

Accompanied by Wang Zhendong, Deputy General Manager of Qihe Biotech, Mu and her team visited the company’s exhibition hall and production workshops. They received a detailed briefing on the company's history, product R&D, and global market layout. The research team spoke highly of the company's practices in leveraging scientific research, implementing strict full-process quality control, and actively expanding into both domestic and international markets.

During the subsequent symposium, General Manager Su Jianchang held detailed discussions with Chief Mu Meiqing regarding the construction of quality management systems, implementation of standards, process control, and the cultivation of the "Qihe" brand.

General Manager Su Jianchang stated that the company has identified quality improvement as a core strategic task of its "Sixth Five-Year Plan." Over the next five years, the company aims to build a closed-loop marketing model integrating "R&D, product quality, and brand service." This initiative is designed to achieve a leap from "selling products" to "selling standards" and "selling brands," thereby driving the enterprise's sustainable development.